Wednesday 22 August 2012

The 'Para' Story


The name ‘Para’ has been synonymous with luxurious fortified wine for more than half a century,
with the iconic insignia gracing Seppeltsfield’s most treasured Tawny styles.

The first Seppeltsfield fortified to adorn the Para name was a 1922 Liqueur, first released in 1953
in celebration of the coronation of Queen Elizabeth II. Today, it appears across the Seppeltsfield
Para Collection, which comprises of Tawny wines from 10 years average age, through to 21 year
old releases. It is also recognised on our icon series Tawnies from the Centennial Collection and
100 year old releases.

The term ‘Para’ is familiar to Barossans, being the name of the river that meanders through the
local landscape. The North Para rises from the Barossa Ranges near Eden Valley and flows
South-West through the Barossa Valley, passing through the townships of Nuriootpa and
Tanunda. Several estuaries branch off of the Para catchment, including Jacob’s Creek and
Greenock Creek, the latter passing directly through the Seppeltsfield estate itself.

The proximity of a reliable water source would have appealed greatly to Seppeltsfield’s founder,
Joseph Seppelt, attributing to the decision to settle at the particular Western-Barossa site. The
early development of the Seppeltsfield estate and mixed farming enterprise would have relied in
part to the Para River and Greenock Creek for a dependable water source. This is evident today
with the original pump house used by the Seppelt family still presiding on the banks of Greenock
Creek.

Para is a local indigenous Australian term, believed to translate simply to ‘river’.


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